MiracleCorp at SuperZoo

superzoo logo








Viva Las Vegas! What happens there, stays there, right? Not for us! We’ve had a very busy couple weeks preparing for a trade show called SuperZoo, which is an opportunity for us to present our new and exciting products to buyers so that they’ll [hopefully] get them in front of new and loyal customers alike. So, what’s coming down the pipeline, you ask? We’ll gladly give you a sneak peek!

Wild Salmon Pro-Treats

Pro-Treat Wild Salmon Treats








Perfect for pets with food sensitivities, these easy-to-digest treats boast 100% pure salmon sourced in the USA and are high in Omega-3s and vitamin B12. A mouthwatering treat that promotes brain, skin, and joint health.

Fashion Collars








Our Hamilton family of products is revealing some fresh new collar designs for the summer inspired by faraway places. Our Morocco, Kokopuppi, Aztec, and Navajo Cross patterns are brightly colored and just beg to be looked at. For those with patriotic pups, we’re revealing a few new USA inspired looks – with matching leashes, of course!

Let us tell you, a LOT of work went into the development and production of these new additions, and that’s without all the prep that goes into a trade show! We feel like some very pooped puppies, but truly can’t wait to get this stuff on the shelves and in your dogs’s lives! We know how priceless feedback from our target audience is, so if you have any great product suggestions, we’d love to hear from you! Share your ideas with us on Facebook!

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Summer Safety, BBQ Style

dogs at barbeque

If you ask us, nothing says summer like a BBQ. There’s just something about being outside eating flame-cooked food in the company of family and friends that feel so seasonally perfect. For most people, hosting or attending a summer BBQ is a given – making it inevitable that some pets will also be in attendance. While safety should be the priority any time a group of people and pets come together, it’s especially important once you add an open flame, cooked bones, and possible alcohol in the mix. Whether you’re the party thrower or the party goer, here are a few things to keep in mind on behalf of the pets at your next event.

  • Watch the Grill. Most pets are wise enough to know that if something is extremely hot that it’s not to be played with but be proactive in preventing them from learning the hard way. Unless you know your pet won’t mess with it, have the grill in a place your pet won’t get to or make sure there’s always someone nearby to keep an eye on the BBQ.
  • Scraps Go in the Trash. Be diligent in reminding guests not to give your pet any of their leftovers, not only because a lot of BBQ food isn’t good for them (onions, cooked bones, etc.) but it also really ups their chances of overeating. If your pet has a habit of getting into the trash, make sure everything goes into a receptacle they can’t get into, preferrably with a lid to stifle the scent.
  • Be Considerate. If it’s your pet at someone else’s house, their pet at yours, or the host’s own animal: be polite. Be calm around new pets and make sure your pet can be calm around new people. Keep an eye out to make sure no one’s messing with the animal or feeding them anything they shouldn’t have. Remember that social gatherings can be frightening for some pets (while others will be the center of attention!)
  • Keep ‘em Included. For pets who like to socialize, let them be part of the action! In addition to their water bowl, you can set out a bowl of nutritious treats for guests to give and, for the pups who like to swim, let ‘em splash around! Just make sure they’re not being a nuisance to your guests. For pets who may not want to be part of the fun, let them have a room to themselves and put a sign on the door for guests not to enter.

BBQs? Hikes? Pool parties? Show us how your pet enjoys summer!

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Tips to Prevent a Lost Pet

notice of lost puppyWith the Fourth of July responsible for so many pet separations, July has become National Lost Pet Prevention Month, intended to bring awareness to the importance of prevention when it comes lost animals. In fact, as an owner, doing your part to prevent your pet from getting lost is a bare necessity when it comes to being responsible – and all it takes is a little awareness. If you’re questioning your prevention proficiency, here are a few tips to bring you back up to speed.

  • Recall Works Wonders. If there is one thing you should train your pet to do, it’s come when called. If you realize your pet got out quickly enough, you may be able to recover them simply by calling their name.
  • Keep ‘em Contained. Make sure doors to the home and gates outside are always latched closed; if you can’t ensure that, consider a crate or baby gate to keep them in a designated area so they can’t make a break for the door.
  • If your pet keeps getting out, figure out how they’re doing it and fix the problem. Whether it’s a hole under the fence, a wall that’s just short enough for them to jump over, or something else: it’s your responsibility to find and fix whatever’s allowing them to get out. If they’re really stumping you, consider setting up a makeshift security camera for a day and get clued in.
  • Proper I.D. We know we say it all the time but tags and chips have one purpose and one purpose only: to reunite you with your pet should they ever get lost. Make sure tags and chips are up-to-date and secure. If your pet is an escape artist it’s crucial that their collar stays on anytime during the day they could possibly get out.
  • Have Proof. Whether it’s a vet bill, papers from the breeder, or some other proof of ownership, it’s important to be able to prove you’re the animal’s owner. You may run into someone who’s looking out for the pet and won’t release them to just anybody or someone who’s trying to claim they’re the owner – in any case, it’s best to have irrefutable evidence that your pet’s home is with you.
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Easing Pets’ Fourth of July Fears

frightened dog











There’s a reason July 5th is one of the busiest days of the year for shelters: fireworks are simply terrifying to your pet. It’s not everyday that animals experience the flashes, pops, and whistles of fireworks, nor is it possible for them to appreciate the display as a celebration of our country’s freedom the way we humans do. There’s really no way around it: fireworks are downright dangerous for both pets and humans alike. It’s important to keep pets inside for the flashy display, as animals with a strong prey drive may try to go after the explosive, some may be triggered to run away in fear, and others can get really hurt simply by being a bystander. The best way to avoid any unnecessary injuries or losses is by keeping your companion inside (and we think they’ll be happy to be there.) Here are a few other quick tips to help keep your pet (and yourself) at ease this Independence Day.

  • Inside Job. Like we said, The safest place for your pet during the flashy festivities is indoors. Be sure doors to the home are kept closed or designate a room for them – preferably toward the back of the house. If you plan on having company, put signs on doors asking guests to close them or a friendly reminder to avoid going into your animal’s room.

*Pro-Tip: Make sure to put a few of their favorite playthings (perhaps a chew toy stuffed with Pro-Treats)  in the room, too. And be sure to pop in sporadically to soothe your pet and remind them they haven’t been forgotten.

  • Tucker ‘em out. Take your dog on a run or to the dog park during the day so they’re too tuckered to worry (too much) about what’s going on outside.
  • D is Key. If there’s ever a time to make sure their collar is secure and tags and/or chip are up to date, it’s now. Don’t have them? Now’s definitely the time to buy them.
  • Keep it Pet Friendly. With bug sprays, BBQ’ed bones, and alcoholic drinks in the mix, there’s a lot about the Fourth that simply isn’t meant for pets; be sure guests aren’t feeding your pet table scraps and only use pet-friendly insect repellents on animals if they’re going to be outside.
  • Other Stress Reducing Options. For pets that have extremely high anxiety, consider an anxiety wrap or sound therapy, which is designed specifically for pets’ ears to soothe them. If your animal is comfortable in a crate, let them retreat there and do what you can to reduce the visual stimulation caused by flashes.

What are some ways you help your pet de-stress during the festivities? Share with us on Facebook!

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Take Your Dog to Work Day: Tips to Keep it Enjoyable

man working at computer with dog on his lap


June 23 is Take your Dog to Work Day and if there’s one thing that can make a work day better, it’s dogs in the office. There’s just something about seeing their sweet, fluffy faces walking the halls that makes work feel more like home. While most employers don’t  allow dogs in the office daily, there is one day that may possibly be the exception, and that’s Friday, June 23. We’re keeping our fingers crossed that your workplace is willing to pawticipate and allow some canines in the cubicles for a day.

But events like this shouldn’t go without planning; here are a few suggestions for making today fun for everyone involved.

  1. Dogs need something to do. Sure they’ll have new pups to sniff and people to meet but once the newness wears off you should have something to occupy their time so they don’t become a nuisance to your neighbors. Maybe a chew toy, interactive treater stuffed with Pro-Treats, or even their crate if that’s where they’re calm and comfortable.
  2. Well-mannered mutts only. No pooch is perfect, but you simply can’t bring a poorly behaved pet into the office for a somewhat functional work day. You certainly want your dog to enjoy their day so it’s important that they enjoy meeting new dogs, don’t have toy aggression, and aren’t too wary of meeting new people. Otherwise, just enjoy the cuties who come to your cube!
  3. Keep them comfortable. Whatever that means for your pet. Obviously they won’t have all the comforts of home that they’re used to, but if they have a portable bed or favorite toy (that they aren’t territorial over) – bring it! Let your pet know they’re somewhere they belong… even if it’s just for today.
  4. Be involved. If your dog gets up and starts wandering, it’s good to follow them to see what they get into the first few times. That way you can be present if they start to pester your peers or doesn’t hit it off with a fellow dog.
  5. Your manners matter. While your canine coworkers are probably going to be incredibly friendly, it’s still important to mind your manners when meeting new dogs, since some may be a little weirded at first. Start with the back of your palm out toward them and take it from there; if they turn their head or just don’t seem into it, don’t force it. Furthermore, try to curb your enthusiasm when a new buddy wanders into your space to avoid startling them.

If your dog’s going to be rifling through the rolodex this week, be sure to show us on Facebook!

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Five Great Reasons to Adopt a Cat this Month

woman petting her cat

June is Adopt a Shelter Cat Month, intended to bring attention to the thousands of fabulous felines sitting in the shelter awaiting their forever home. While cats might be known for being a bit more… what’s the word?… particular than their canine counterparts, anyone who’s owned a cat will tell you they’re just picky because they offer such a deep, genuine, and enriching bond. If you’ve been considering a cat, now’s the time! To give you a little boost, here are five fantastic, and very real,  reasons to adopt a cat this month… but do you even really need one?

  1. Stress Reduction. It’s proven that petting an animal, like a cat, reduces stress – which has a whole slew of health benefits. Even their purr helps ease the mind and promotes relaxation.
  2. Stronger Immunity. Yep, owning a cat decreases the risk of allergies and asthma, which means more happy, healthy days for you.
  3. Reduced Blood Pressure and Cholesterol. Studies have proven it. Go ahead, look it up. We’ll wait.
  4. Companionship. Loving a cat can combat feelings of loneliness and, as an added bonus, some cats only bond with select people, making that feeling of friendship even more fulfilling and special.
  5. Decreased Risk of Heart Attack. One study showed that non-cat owners are 30-40% more likely to die of a heart attack than cat owners. If that’s not reason enough right there then we don’t know what is!

Bonus Reason: They are totally adorable and can complement any windowsill.

Whether you’re looking for an easygoing elderly cat or to raise a spunky, curious kitten, your shelter undoubtedly has the right feline for you – and, who knows, they may even be running an adoption special to mark the occasion! If you decide to adopt or foster a feline this Adopt a Cat Month, we’d love to see their sweet whiskers on our Facebook wall! And don’t forget to spay/neuter and properly identify your new best friend.

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Let’s Talk Pet Appreciation

Young man sitting with his dog on the floor













June 4-10 marks Pet Appreciation Week, a.k.a. an opportunity to take your pet’s spoiling to the next level. We think owning a pet clearly means you appreciate their company and unconditional love, but there are certainly varying ways of showing it. This week, leave no doubt in your animal’s mind that they’re an adored, appreciated, and unwavering part of the family by showing them a little extra love. Here are a few of our favorite ways to say thanks for all the smiles and companionship. 

  • A little mealtime indulgence. Go ahead, add a few Pro-Treats or a raw egg into their food a few times this week. Maybe even take this time to consider the permanent switch to an easy-to-digest raw diet for an ongoing ‘thank you’.
  • Go on, walk a little longer. Add an extra 5 or 10 minutes to their routine walk or make a special trip to the dog park for some off leash romping.
  • Make ‘em pretty. Remember that proper grooming isn’t just about looks, it’s actually healthy for them (much like our self-care routine.) Treat them to a grooming session if it doesn’t totally stress them out; or just take the opportunity to make sure their nails are trim, ears are clean, and eyes aren’t gunky or cloudy.
  • Spruce up their I.D. Nothing says you appreciate your pet like properly claiming them as yours; make sure their collar fits, tags are secure, and microchip service is up to date and paid for.
  • Plan a trip. For the ultimate doting dog owner, consider planning a fun trip to the beach or a daytime hike if it’s something your pet would enjoy. Make sure to bring plenty of water for both of you and keep their leash handy, just in case.
  • Never discount quality time. You are your pet’s whole world, so spending time with you is a treat in itself. Sit on the floor and really give your pet some love… maybe even let them sleep in bed with you, if they don’t already.

Show us how you’re appreciating your pet this week, we’d love to see!

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Tips to Break your Buddy’s Begging Habit

begging dog

For us, it seems like one of the hardest habits to break our dogs of is begging. But we can’t really blame them. If we had their sense of smell, we can’t imagine how tempting french fries would become. The only thing we can do is teach them otherwise. There are a few ways to take care of the issue, whether direct prevention or training, but here are a few of our favorite tricks to help train your pet out of staring you down while you eat. Pro-Tip: Mix and match for a combination of tactics that work for you and your pet.

  • Step 1: Stop Sharing. If you have the opportunity to never introduce a young puppy to people food, you’ll probably never have a problem. For those with the habit already established, the first thing to do is stop sharing anything off your plate – don’t give them a reason to beg!
  • Baby Gate. Ah, the beloved baby gate – always there as a reliable barrier to keep our companions at bay. This is obviously the most direct approach in keeping your dog out from under your armpit while you eat, but it probably won’t teach your them not to whimper, bark, or stare during mealtime. Which is where the other tricks come in…
  • Diversion Tactics. Give your dog something to do while you eat – such as a bone, puzzle treater with fragrant treats, or toy. Put the distraction on their bed or in their crate and instruct them to lay down and stay. For some dogs, this will be an easy and welcomed alternative while other dogs may be a little more persistent. Be consistent in showing them what you want, but for the dog who simply won’t give up…
  • The Squirt Bottle. In our household, the squirt bottle is DEFCON 1. While we don’t enjoy using it because they hate it, it’s harmless and effective. In fact, it’s gotten to the point where it doesn’t even need to be used, its mere presence at the table is strong enough to deter begging. A few sturdy streams to your pet’s neck or torso, with the command to go on their bed usually yields the proper response. Don’t overdo it and be sure not to aim at their face or ears.

All of these things will take time and consistency (minus the baby gate, that’s immediate.) It may take a few instances of you getting up from the table to show your pet what’s expected from them – and always treat them when they do the right thing. (You could even consider a training treat for this to keep calories low during the learning curve.)

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Microchip Misconceptions that Get Under Our Skin

dog with vet reading microchip

We already know that properly identifying your pet is a bare necessity when it comes to being a responsible owner, but a lot of people fall short when it comes to their due diligence. Don’t get us wrong, tags are a terrific way to identify your pet should they ever get lost – they’re immediately visible and can yield quick results – but, tags and collars can fall off; their real ticket home is a microchip.  A microchip is the size of a grain of rice and painlessly inserted beneath the skin between your dog or cat’s shoulders; the chip can be scanned and registered with the all information needed to reunite you with your buddy. But there are a few common micro misconceptions floating around that we’d like to debunk to ensure your pet has the best chance of coming home.

Micro Myth #1: A microchip is a GPS device.

While it would be awesome if a chip could tell you where your pet is, that’s not how it works. It’s an electronic chip with a radio-frequency identification number that’s linked to your information when scanned; it requires no charging (wouldn’t THAT be weird.) and will last the lifetime of your pet.

Micro Myth #2: Having my pet chipped requires surgery.

Completely untrue; it’s an outpatient procedure that most pets react to much like a vaccine. It’s important to avoid any rigorous activity for 24 hours after insertion, as the chip has an anti-migration coating that needs a chance to adhere to the skin. 

Micro Myth #3: My pet’s chipped, so we’re all set.

Whether you’re the one who gets your pet chipped or they already had one when you adopted them, your pet isn’t automatically protected. You have to register your information to chip. You can do this through the company that manufactured the chip or the international database. Without this step, the microchip is useless.

You feed your pet a premium diet, make sure their water bowl is fresh and clean, walk them, and take them to routine vet visits – why wouldn’t you take the extra step to ensure they’re properly identified and claimed as yours? If your pet isn’t chipped, consider having it done. If they are, make sure the information is up to date. And if you’re not sure, have your vet or shelter scan your pet and they’ll give you all the info you need.

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Something New for Fido: Homemade Ice Cream

dog with ice cream cone

Now that the weather’s warming up it’s time to get excited for our favorite cold, delicious summer treats – and we think our pets should be able to, too! Liver treats regularly are a delicious and healthy option, but if you’ve never made homemade ice cream for your pup, say hello to your new summer staple; not only do you control the ingredient list, but your companion will absolutely love it. Here are two of our favorite recipes – and for dogs who can’t have yogurt, frozen chicken broth or cubed watermelon make great makeshift pupsicles!

                Strawberry Dew Drops

                What You’ll Need:

  • 1 small tub of strawberries
  • 3-4 cups low or nonfat plain yogurt
  • Potato masher (or the like)
  • Storage container

Optional: Large ziploc bag

                   Cookie sheet lined with wax paper

It’s easy! Just mash up the strawberries and add them to the yogurt. Pour the mixture in the bag, cut a hole in the corner, and squeeze whatever size drops you’d like onto the wax paper. Freeze until solid, then transfer into storage container.

                Peanut Butter Banana Bliss

                What you’ll need:

  • 1 ripe banana
  • 5 cups peanut butter
  • 2-3 cups low or nonfat plain yogurt
  • 3 tbsp honey
  • A pot or microwave safe container
  • Storage container

Mash the banana and stir into yogurt. Using the stove or microwave, warm the peanut butter so it’s softened. Add the honey and banana yogurt mixture to the peanut butter and stir until well mixed. Place in storage container and freeze.

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